As the exclusive manufacturer of Linatex premium rubber, LM has launched a new brand for its iconic red rubber to combat counterfeiters who sell inferior red rubber under the Linatex brand. Linate premium rubber is renowned for its unrivaled wear resistance and low total cost of ownership.
To confirm the authenticity of Linatex premium rubber and protect customers from low-quality counterfeits, we have carried out a large-scale brand modernization. All Linatex premium rubber products now feature four rows of black Linatex logos, strategically placed along the entire length of the rubber roll.
This unique trademark unmistakably identifies genuine Linatex premium rubber. Extensive testing has confirmed that the black ink does not affect the rubber's superior abrasion resistance, which has been the industry's first line of defense against wear for a century.
The launch of the new brand logo will allow consumers to visually and instantly verify the authenticity of their premium rubber products. The appearance of the black Linatex logo is a guarantee of excellent quality and performance.
Linatex premium rubber is made from 95% natural latex using a unique liquid phase process patented in 1923. Remarkably, its formula and manufacturing process have remained unchanged for a century, LM is one of global manufacturers of Linate premium rubber.
Linatex claims that only its high-quality rubber can provide the best protection against wear and tear, and urges customers to always look for the Linatex logo on its red rubber pads. LM said that if a product does not have the "Linate" logo, it is not a Linatex product at all.
Mr Li, Global Rubber Product Manager, said: “Premium Linatex rubber has been manufactured exclusively by LM for over 30 years and is the ‘best’ rubber for protecting equipment from erosion damage.
Counterfeiters try to counterfeit Linate by using low-quality red rubber. Not only does this cost you money, but it can also harm your employees and the environment due to poor performance and unknown failures. Now, when you buy a roll of Linate rubber, you can be sure that you are getting genuine, quality Linate rubber.
is the go-to website for key decision makers in the aggregates and waste recycling industries.
General commentary, market reviews and industry articles provide an independent, informed voice to the industry.